Privacy policy

Last Updated: June 8, 2026

This Privacy Policy explains how VARELIX (“VARELIX,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, browse our products, place an order, contact us, subscribe to our emails, or otherwise interact with our online store.

Our website is hosted on Shopify, which provides the e-commerce platform that allows us to offer our products and services to you.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

  • Name
  • Email address
  • Billing address
  • Shipping address
  • Phone number if provided during checkout or customer support
  • Order details
  • Payment-related information processed through our payment providers
  • Messages, photos, or information you send to customer support
  • Email subscription preferences

We may also collect certain information automatically when you visit our website, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages viewed
  • Products viewed
  • Referring websites or links
  • Approximate location based on technical data
  • Cookie and analytics information

2. How We Use Your Information

We use personal information to operate our store, provide customer service, and improve the shopping experience. This may include using information to:

  • Process and fulfill orders
  • Confirm payments
  • Ship products
  • Send order confirmations, shipping updates, and tracking information
  • Respond to customer service requests
  • Handle returns, refunds, exchanges, damaged items, or order issues
  • Prevent fraud, abuse, unauthorized transactions, or security incidents
  • Improve our website, products, content, and customer experience
  • Send marketing emails when you have subscribed or otherwise permitted us to contact you
  • Measure the performance of advertising, emails, and website content
  • Comply with legal, tax, accounting, and operational obligations

3. Shopify and Service Providers

Because our store is powered by Shopify, Shopify may collect and process certain personal information in order to provide, operate, secure, and improve the e-commerce services used by our store.

We may share personal information with service providers that help us operate our business, including:

  • Shopify and related e-commerce service providers
  • Payment processors
  • Shipping carriers and fulfillment partners
  • Email and marketing service providers
  • Analytics and advertising platforms
  • Customer support tools
  • Fraud prevention and security providers
  • Professional advisors where necessary for legal, tax, accounting, or compliance purposes

These service providers may only use personal information as needed to provide services to us or as otherwise permitted by applicable law.

4. Payments

Payment information is processed by our payment providers and Shopify-related payment services. We do not directly store full credit card numbers on our own systems.

Payment providers may collect and process payment information, billing details, fraud prevention data, and transaction information as necessary to complete your purchase and comply with legal and security requirements.

5. Shipping and Fulfillment

To fulfill your order, we may share necessary order and shipping information with production partners, fulfillment partners, and shipping carriers. This may include your name, shipping address, contact information, product order details, and tracking-related information.

Some products may be produced, fulfilled, or shipped by different partners depending on the item, destination, and availability.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to help the website function, remember preferences, understand visitor behavior, improve performance, support checkout, prevent fraud, and measure marketing or advertising activity.

Cookies may be used for:

  • Essential website and checkout functionality
  • Security and fraud prevention
  • Analytics and website performance
  • Advertising measurement and personalization
  • Email and marketing performance tracking

You may be able to manage cookies through your browser settings or through privacy and cookie tools made available on our website where applicable. Blocking certain cookies may affect website functionality or checkout performance.

7. Advertising and Analytics

We may use analytics and advertising tools to understand how visitors use our website, measure marketing performance, improve product pages, and show more relevant content or advertisements.

These tools may collect information such as device data, browsing activity, product views, referral source, approximate location, and interactions with our website or ads.

We do not sell personal information for money. However, some privacy laws may consider certain advertising, analytics, or tracking activities to be a “sale,” “sharing,” or “targeted advertising” of personal information. Depending on your location, you may have the right to opt out of certain uses of your personal information.

8. Email Marketing

If you subscribe to our email list or otherwise give us permission, we may send you emails about new products, offers, home decor inspiration, store updates, and related content.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at support@varelix.com.

9. Customer Support and User Submissions

If you contact us for customer support, we may collect the information you provide, including your name, email address, order number, photos, messages, product issue details, and any other information needed to respond to your request.

If you submit reviews, feedback, photos, comments, or other content, we may use that information to respond to you, improve our products, support our business operations, or display customer feedback where permitted.

10. Legal Compliance and Security

We may use or disclose personal information when reasonably necessary to:

  • Comply with applicable laws, regulations, legal processes, or government requests
  • Enforce our Terms & Conditions and other policies
  • Prevent fraud, abuse, unauthorized transactions, or security incidents
  • Protect the rights, property, safety, and security of VARELIX, our customers, service providers, or others
  • Respond to disputes, claims, investigations, or legal obligations

11. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer service, legal compliance, tax and accounting requirements, fraud prevention, dispute resolution, and business recordkeeping.

The exact retention period may vary depending on the type of information, the reason it was collected, legal requirements, and operational needs.

12. International Data Transfers

VARELIX primarily serves customers in the United States through our online store. Because we use Shopify and other service providers, personal information may be processed, stored, or transferred in countries or regions other than where you live.

When personal information is transferred or processed internationally, we rely on our service providers and applicable legal mechanisms to help protect that information as required by applicable law.

13. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These rights may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a copy of certain personal information
  • Opt out of certain marketing communications
  • Opt out of certain targeted advertising, sale, or sharing of personal information where applicable
  • Withdraw consent where processing is based on consent

To submit a privacy request, please contact us at support@varelix.com. We may need to verify your identity before completing certain requests.

14. California and U.S. State Privacy Rights

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information.

These rights may include the right to know what personal information is collected, used, disclosed, sold, or shared; the right to request deletion or correction; and the right to opt out of certain sale, sharing, or targeted advertising activities where applicable.

We do not knowingly sell personal information for money. Some advertising or analytics activities may be considered “sharing,” “targeted advertising,” or similar terms under certain privacy laws.

To exercise applicable privacy rights, please contact us at support@varelix.com.

15. Children’s Privacy

Our website and products are intended for adults and general home decor shoppers. We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us at support@varelix.com so we can review and take appropriate action.

16. Data Security

We take reasonable steps to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account login information confidential if you create an account on our website.

17. Third-Party Links

Our website may include links to third-party websites, social media pages, payment providers, apps, or services that we do not own or control.

We are not responsible for the privacy practices, content, or policies of third-party websites or services. Please review the privacy policies of those third parties before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements, or privacy practices.

Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website after changes are posted means you accept the updated Privacy Policy.

19. Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

VARELIX Customer Support
Email: support@varelix.com
Contact Page: https://varelix.com/pages/contact

For customer privacy and operational security, VARELIX does not publish a public phone number or personal office address on this website. All privacy and customer support requests should be submitted by email or through our contact page.